Question: Why Is 30 At The Bottom Of Press Releases?

How do you end a news story?

17 Ways to Write a Conclusion for an ArticleReiterate the Main Point.

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Summarize Succinctly.

Summarizing is different than reiterating.

Answer Potential Questions.

Have you ever read something, gotten to the end, and thought, “So What.

Send Readers Elsewhere.

Issue a Challenge.

Point to the Future.

Make a New Connection.

Wrap up a Scenario.More items….

What is the goal of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Can you end a press release with a quote?

Don’t leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. … This third paragraph works well in the form of a well-written, detailed quote from someone important and relevant.

How do you write 30?

adjectivebeing the ordinal number of thirty in counting order, position, time, etc: often written 30th.(as noun)the thirtieth of the month.

What are the characteristics of a good press release?

Writing style – News releases should be written in an active voice. It should have vivid detail as well. The news release should be short and easy to read (preferably less than 500 words). The tone used should be of a journalist, not of a marketer.

Why do press releases end with ###?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

What does 30 mean to an editor?

-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

Where are datelines Located in a press release?

Datelines are traditionally placed on the first line of the text of the article, before the first sentence.

What goes at the bottom of a press release?

The press release should be as concise as possible and ideally no longer than one page. … Include three pound signs (###) or “-30-” at the bottom of the press release to indicate the end.

What is special about the number 30?

The number 30 is has a lot to do with how we measure time. The number of minutes in an hour is divisible by thirty. The number of seconds in a minute is divisible by thirty. The average amount of days on a calender month is thirty.

Are press releases double spaced?

Press releases are easier to read when they are double-spaced.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What is the 30 at the end of a press release?

In short, -30- means “the end.” It’s used to indicate that a press release doesn’t continue, particularly at a page break.